or eCommerce automotive parts and accessory companies, the past few months have probably hit your bottom line... hard. If you rely on Amazon FBA, your shipping times are 10x’d, 3PLs are limiting their offerings, and sales are on a decline during what has always been "peak" season for the industry.
We were all ready to go for 2020, and excited by reports that predicted the automotive eCommerce market, especially the aftermarket industry, was expected to skyrocket in the next 5-10 years. Driven by a general reliance on online shopping and an increasing number of websites enticing consumers toward eCommerce, the automotive industry was poised to reap the rewards of online shopping. Good bye junkyards, hello eBay.
The story is the same for almost everyone - it doesn’t matter if you’re selling your own branded accessories or managing millions of dollars in aftermarket parts every day, your sales are almost certainly down as COVID-19 continues to disrupt the world and our economies.
But hang on! This too shall pass.
eCommerce has seen a spike across every category this year. When the economy picks up and non-essential spending starts to unfreeze, consumers will continue to look to online shopping for the answers to their casual, professional or hobbyist automotive needs. But not every seller will win. Those who do will up their game by offering customers high-quality listings, accurate fitment data, and speedy delivery.
Is your business ready? After working with automotive sellers across the globe, here are a few things we learned about how to “make it” in the industry.
Rich, high-quality listings
Accurate ASIN Matching (for Amazon)
Order & Inventory Management
Repricing and “Winning the Buy Box”
You’ve got this. The challenges of the day will present opportunities tomorrow, but you need to start preparing now.
Need some help? FeedStation's advanced technology helps growing sellers automate existing processes and centrally manage your entire eCommerce business - without requiring you to change a thing.